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November 14, 2005
By: TOM BRANNA
Editor
According to a DoubleClick survey, “rich-media” internet ads that include pop-ups and ads that fly across the computer screen are more popular with advertisers than a year ago. The survey revealed that rich-media ads accounted for 37% of the 172 billion third-quarter ads DoubleClick delivered to websites, up from 17% in the first quarter of 2002. Executives said the use of rich media has been increasing by about 10% a quarter. www.doubleclick.com
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